Marketing (BSBA) - Marketing Management Concentration program and course guide

How to read this program map

Read the business curriculum from foundations and quantitative tools toward accounting, markets, operations, people, technology, analytics, strategy, and integrated decisions. Cores, concentrations, prerequisites, alternatives, and electives remain distinct even when the same course appears more than once.

The headings below preserve the Bulletin's structure. Mark each row required, prerequisite, alternative, concentration, subspecialty, elective, transfer-complete, planned, registered, active, or complete. Use the student's governing catalog, official degree audit, transfer evaluation, admission letter, program handbook, and advisor decision to choose among published routes.

A repeated code can serve several programs or option tables without requiring repeated enrollment. Each code resolves to one canonical course guide. That course guide links back to every current program context and forward to one reusable Live Week workflow, keeping identity stable while the registered section supplies the actual work.

Current published curriculum

The tables follow the frozen current Bulletin page and preserve its course rows, headings, notes, alternatives, and exposed hours. A linked row provides navigation, not a claim that the course is required for every student. Flexible ranges and choice lists remain flexible; the public map never fills them with invented requirements.

Degree Requirements

General Education Requirements

Build the student's controlled sequence

Create a planner with program, pathway or concentration, requirement group, course code, title, hours, prerequisite, co-requisite, admission gate, transfer decision, planned term, delivery method, registration status, and completion evidence. Put alternatives in a decision column rather than scheduling all of them. Ask South Alabama to confirm substitutions, overlaps, residency, repeat, transfer, license, and age-of-credit assumptions before removing any published requirement.

Track non-course dependencies on the same page: orientation, background or health clearance, professional license, clinical site, practice agreement, preceptor, simulation, laboratory, research approval, group meeting, live presentation, testing arrangement, technology, graduation application, and state authorization when applicable. Being current in Canvas does not prove that an external progression gate is complete.

From the class to its real coursework

South Alabama's public Bulletin verifies course codes, titles, credits, descriptions, and prerequisites. It does not expose a dependable section-by-section list of numbered Weeks. For that reason every course links to exactly one Live Week workflow. The workflow is reused whenever new work opens and never pretends that a semester length equals an assignment count.

At the opening of a real Canvas week, capture the syllabus language, module or week title, learning objectives, assigned readings and media, discussion and reply duties, written or quantitative task, quiz or examination controls, project milestone, laboratory or clinical dependency, rubric criteria, point value, due date and time zone, permitted resources, file type, and submission route. Current announcements and instructor clarifications belong in the same control record.

Keep evidence, calculations, and feedback cumulative

Maintain an evidence ledger across the program with course, live activity, rubric criterion, question or decision, source, authority or study design, date, population or setting, useful finding, limitation, and intended use. Assigned sources remain visibly assigned. Professional examples must be lawful, authorized, and de-identified; patient, client, employer, employee, peer, and research-participant details do not leave approved systems.

Quantitative work needs a parallel calculation record containing source values, units, period, formula or analytical rule, transformations, intermediate results, output, reasonableness check, and interpretation. Feedback needs criterion, instructor comment, diagnosed cause, correction, and a concrete rule for the next activity. Carry forward methods and lessons, not previously submitted wording.

Use syllabus, Canvas, and rubric as three controls

The syllabus establishes course-level outcomes, grading structure, policies, materials, major dates, and instructor expectations. Canvas supplies the registered activity, current resources, announcements, gradebook state, and submission route. The rubric converts the present deliverable into observable criteria and performance levels. Compare all three before beginning and again before submission.

If dates, point values, formats, or instructions conflict, preserve screenshots or text from the official locations and ask the instructor through the approved channel. An old syllabus, another section, a search result, a public tutoring page, or a model paper cannot overrule the registered classroom. Update the planner only after an official clarification.

Responsible tutoring in this program

A tutor may explain a concept, model a method on parallel material, create original practice, help the student interpret instructions, plan research, organize a study schedule, ask diagnostic questions, and critique student-authored work. Useful feedback points to the live rubric, explains why a reasoning step succeeds or fails, and leaves the student able to reconstruct and defend the work independently.

Examinations, live cases, discussions, replies, simulations, presentations, group participation, interviews, original research, identity checks, and submission are completed by the student under the registered course rules.

A tutor does not request school credentials, enter Canvas, impersonate the student, author a submission, post a discussion or reply, take a quiz or examination, operate equipment, provide patient care, fabricate data or sources, invent an encounter, perform research or group participation, log hours, sign forms, contact South Alabama as the student, or press submit. The student authors, personalizes, verifies, participates, and submits.

Program-level quality gate

Before registration, reconcile the governing catalog, official audit, program route, prerequisites, co-requisites, transfer evaluation, delivery method, term, and non-course dependencies. Before each activity, reconcile the syllabus, current Canvas instructions, rubric, resources, dates, points, permitted tools, participation duties, confidentiality, and student-only controls. Before submission, test completeness, evidence, calculations, citations, format, accessibility, authorship, file integrity, and the submission route.

Before closing a course, open the gradebook, verify every expected activity and submission receipt, capture instructor feedback, and resolve missing or incorrect states through official channels. Before graduation, reconcile every academic, administrative, clinical, professional, financial, and application gate with South Alabama. A public curriculum map is a navigation aid, not an institutional clearance.

Source control

This page uses the current Bulletin entry for Marketing (BSBA) - Marketing Management Concentration and the applicable South Alabama Online Programs directory, checked July 30, 2026. It records public program identity, headings, notes, course rows, titles, and exposed hours. The governing catalog, official audit, transfer and admission decisions, registered syllabus, USAonline and Canvas course, rubric, announcements, instructor directions, handbooks, schedules, and policies remain controlling.

Program questions